Free Web Analytics & Reporting Tools

June 24, 2023
URLz.GR Team
URLz.GR Team
URLz.GR Team
URLz.GR Team
6 mins read
Free Web Analytics & Reporting Tools


  1. Google Analytics is probably the most powerful free tool on the internet. All you have to do is add an Analytics code snippet to your website and gain access to a ton of invaluable insight on your site.
  2. Google Data Studio is another useful free tool from Google. Data Studio allows you to integrate a number of different data sources into one report.
  3. UTM Tracking Code Builder allows you to add tags to your url so you can accurately track in Google Analytics where your traffic is coming from.
  4. Smartlook helps customers analyze user behavior on their websites as well as Android and iOS native apps, with four key features — session recordings, events, funnels, and heatmaps — all of which are available on the free plan.
  5. Clicky is a privacy-friendly web analytics software. Similar to Google Analytics, it also provides real-time analytics about your website’s traffic.
  6. Matomo advertises itself as a privacy-friendly web analytics platform. Matomo is built to replace Google Analytics and comes with similar quantitative & qualitative analytics features.
  7. Hotjar promises everything you ever wanted to know about your website, but your analytics never told you. Numbers tell you what’s happening. Hotjar tells you why and Now comes with AI.
  8. Woopra helps you track everything that your users do. Acquire and retain more customers with advanced analytics up to 500K actions/mo with 90-day data retention and 30+ integrations.
  9. Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application.
  10. Clarity is a free user behavior analytics tool from Microsoft that offers session recordings, heatmaps, automated insights, and an integration with Google Analytics.

More complementary digital marketing tools:

  1. Similarweb
  2. Semrush
  3. HubSpot